TRIX RABBIT Circa: 1973
This clock was a promotional item (Trix Cereal) from GENERAL MILLS CEREAL CO. Metal case, red enamel finish with a nickel-plated bezel and bells with a very thin brass wash finish. 5-3/4 inches high by 4-1/4 inches wide. 3-3/4 inch paper dial with a plastic convex crystal. Key wound 30-hour movement. Made for the LAFAYETTE WATCH CO. by Robert Shaw Controls Company, Lux Time Division Lebanon, Tenn. U.S.A.